Showing posts with label ipanema. Show all posts
Showing posts with label ipanema. Show all posts

March 24, 2009

Bonifacio and Gisele cry eco-chic and more trees


When Daniel Burnham penned the blueprint for Manila in 1900s, his vision would be like Fort Bonifacio: tree-lined streets and parks all over the city.

One hot weekend afternoon in sprawling Fort Bonifacio in Manila, Brazilian sandals brand Ipanema and the Haribon Foundation gathered a throng of environment and fashion advocates for a mile-long walk for a cause.

Garbed in their comfy tops and footwear, participants to the March 21 walkathon called "Walk the Green Mile" trooped around the former military camp in an effort to boost awareness of ROAD to 2020 (Rainforestation Organizations and Advocates) for the preservation of Philippine rainforests.

Haribon Foundation Vice-Chairman Philip Camara thru the NGO's website explained, “ROAD to 2020 movement is an environmental conservation effort to restore one million hectares of our rainforests by the year 2020.”

Further, Patxi Elizalde, head of Ipanema's local distributor said proceeds from the Gisele Bundchen Seeds Collection will be used in sustaining forest preservation initiatives.

Elizalde gave away a pair of Ipanema sandals signed by its designer herself, supermodel Gisele Bundchen to a lucky participant.

redmark SPEAKS: The organizers should consider another round of walkathon in a place where the general tao could absorb their cause. Bonifacio would surely love to see that.

March 20, 2009

Lakad para sa kalikasan



On March 21 at 5PM, the public is invited to slip into their sandals and Walk the Green Mile at Fort Bonifacio Global City to show their support for a greener, cleener world.

The first 500 participants will receive a limited edition Ipanema GB Seeds baller ID, first 100 participants get a free Walk the Green Mile shirt, while the first 50 participants get a free Ipanema GB Seeds of their choice. Those who purchase at the venue gets a 10% off, a free bag and a chance to win a pair of Ipanema GB Seeds signed by Gisele Bundchen herself!

Registration starts at 3PM.

Walk the Green Mile

Start:     Mar 21, '09 3:00p
Location:     The Fort (infront of Le Souffle)
On March 21 at 5PM, the public is invited to slip into their sandals and Walk the Green Mile at Fort Bonifacio Global City to show their support for a greener, cleener world.

The first 500 participants will receive a limited edition Ipanema GB Seeds baller ID, first 100 participants get a free Walk the Green Mile shirt, while the first 50 participants get a free Ipanema GB Seeds of their choice. Those who purchase at the venue gets a 10% off, a free bag and a chance to win a pair of Ipanema GB Seeds signed by Gisele Bundchen herself!

Registration starts at 3PM.

February 24, 2009

Ballet slippers




There were pointe shoes strapped to the feet of dancers from the Philppine Ballet Theater.

But forest-inspired flip flops made from recycled materials shared the limelight at The Fort's Le Souflle for the launch of Ipanema Gisele Bundchen Seed Collection, Feb. 19.

Francisco Patxi Elizalde, Managing Director of ELRO Commercial and Industrial Corporation, the Brazilian brand's local distributor, hosted a night of good food and eco-chic fashion for bloggers.

Though Supermodel Gisele Bundchen (proclaimed by Forbes magazine as modeling world's top earner) was not around when her flip flops made their way on the ramp, however, her presence was felt since proceeds from sales will finance "Forests of the Future project" that aims to regenerate the Brazilian Atlantic Forest and local forests as well thru the Haribon Foundation.

Eco chic catches fire in Manila.