Ballet slippers

There were pointe shoes strapped to the feet of dancers from the Philppine Ballet Theater.

But forest-inspired flip flops made from recycled materials shared the limelight at The Fort's Le Souflle for the launch of Ipanema Gisele Bundchen Seed Collection, Feb. 19.

Francisco Patxi Elizalde, Managing Director of ELRO Commercial and Industrial Corporation, the Brazilian brand's local distributor, hosted a night of good food and eco-chic fashion for bloggers.

Though Supermodel Gisele Bundchen (proclaimed by Forbes magazine as modeling world's top earner) was not around when her flip flops made their way on the ramp, however, her presence was felt since proceeds from sales will finance "Forests of the Future project" that aims to regenerate the Brazilian Atlantic Forest and local forests as well thru the Haribon Foundation.

Eco chic catches fire in Manila.

The Happening

Product: T-Mobile (2009)
Agency: Saatchi & Saatchi London
Production Company: Partizan
Director(s): Michael Gracey
Creatives:
Paul Silburn, Kate Stanners (Creative Director/ art director)
Rick Dodds (Art Director)
Steve Howell (Copywriter)
Diesel Schwarze (Editor)
Ed Sayers (Agency Producer)
Country: United Kingdom

"Up with T-Mobile"

Posted: Monday, January 26, 2009 4:00 PM by Allison Linn, http://adblog.msnbc.msn.com

"You’d be forgiven for not realizing that a new commercial for the British arm of T-Mobile is indeed meant to sell mobile phone plans, or anything at all for that matter.

The commercial opens with an overview shot of what looks like a normal day at Liverpool Street station in London. Within a few seconds, however, music is blaring and the travelers are breaking into dance. As the ad progresses, more people start dancing, the music changing rapidly, as confused and bemused bystanders look on.

At the finale, 350 professional dancers fill the station, dancing wildly and even drawing some of the bystanders in as the company captures the scene on hidden cameras. The full-length version of the commercial, which has aired in the U.K. and is available on YouTube, makes virtually no connection between the dancers and the cell phone provider, and that’s part of its charm."