March 24, 2009

Bonifacio and Gisele cry eco-chic and more trees


When Daniel Burnham penned the blueprint for Manila in 1900s, his vision would be like Fort Bonifacio: tree-lined streets and parks all over the city.

One hot weekend afternoon in sprawling Fort Bonifacio in Manila, Brazilian sandals brand Ipanema and the Haribon Foundation gathered a throng of environment and fashion advocates for a mile-long walk for a cause.

Garbed in their comfy tops and footwear, participants to the March 21 walkathon called "Walk the Green Mile" trooped around the former military camp in an effort to boost awareness of ROAD to 2020 (Rainforestation Organizations and Advocates) for the preservation of Philippine rainforests.

Haribon Foundation Vice-Chairman Philip Camara thru the NGO's website explained, “ROAD to 2020 movement is an environmental conservation effort to restore one million hectares of our rainforests by the year 2020.”

Further, Patxi Elizalde, head of Ipanema's local distributor said proceeds from the Gisele Bundchen Seeds Collection will be used in sustaining forest preservation initiatives.

Elizalde gave away a pair of Ipanema sandals signed by its designer herself, supermodel Gisele Bundchen to a lucky participant.

redmark SPEAKS: The organizers should consider another round of walkathon in a place where the general tao could absorb their cause. Bonifacio would surely love to see that.

2 comments:

Penne Pasta said...

pumayat si kelly! pakisabi

Mark Lester Cayabyab said...

and she's leaving for Canada