On a slab of granite

This single copy of newspaper awaits for its owner amidst the dark industrial feel of Ayala Tower One's interior in Makati.

Right at the heart of the country's oldest conglomerate, it's black ink bled with prospects of gloom.

BusinessWorld front page, March 18, 2009

We mean business

Here's another feather to Oplan Galugad sa Kapugad's cap: free publicity for the alumni homecoming from a national business daily!

BusinessWorld
February 26, Thursday
Bulletins Section, page S2/6
Ad/media value: Php 22,200.00


So who is BusinessWorld?

A look at http://www.bworldonline.com/assets/main.php?id=aboutus
will give us insight on BusinessWorld's readership profile.Their readers consist mostly of young, tech-savvy individuals who are business executives, top level professionals or entrepreneurs.

For finer detail:

GENDER

Male = 62%
Female = 38%

AGE

18 to 24 years old = 8%
25 to 44 years old = 59%
45 to 54 years old = 19%
55+ = 14%

OCCUPATION

Top Management = 26%
Senior Management = 23%
Supervisory = 12%
Senior Executive = 16%
Junior Executive = 13%
Entry Level = 5%
Retiree = 5%

INDUSTRY

Finance = 21.5%
Manufacturing (non-IT) = 12.9%
Consultancy = 11.8%
IT = 7.6%
Retail = 7.6%
Government = 6.1%
Education = 4%
Agriculture = 2%
Utilities = 2%
Others (telcos, real estate etc.) = 24.4%

MONTHLY HOUSEHOLD INCOME

above US$2,000 = 31.2%
US$1,201 to 2,000 = 29.4%
US$600 to 1,200 = 18.3%
below US$600 = 21.0%

Stay tune for more!