We mean business

Here's another feather to Oplan Galugad sa Kapugad's cap: free publicity for the alumni homecoming from a national business daily!

BusinessWorld
February 26, Thursday
Bulletins Section, page S2/6
Ad/media value: Php 22,200.00


So who is BusinessWorld?

A look at http://www.bworldonline.com/assets/main.php?id=aboutus
will give us insight on BusinessWorld's readership profile.Their readers consist mostly of young, tech-savvy individuals who are business executives, top level professionals or entrepreneurs.

For finer detail:

GENDER

Male = 62%
Female = 38%

AGE

18 to 24 years old = 8%
25 to 44 years old = 59%
45 to 54 years old = 19%
55+ = 14%

OCCUPATION

Top Management = 26%
Senior Management = 23%
Supervisory = 12%
Senior Executive = 16%
Junior Executive = 13%
Entry Level = 5%
Retiree = 5%

INDUSTRY

Finance = 21.5%
Manufacturing (non-IT) = 12.9%
Consultancy = 11.8%
IT = 7.6%
Retail = 7.6%
Government = 6.1%
Education = 4%
Agriculture = 2%
Utilities = 2%
Others (telcos, real estate etc.) = 24.4%

MONTHLY HOUSEHOLD INCOME

above US$2,000 = 31.2%
US$1,201 to 2,000 = 29.4%
US$600 to 1,200 = 18.3%
below US$600 = 21.0%

Stay tune for more!